How Cute: Smart Fortwo Says Hello Kitty to U.S. Buyers with Special Wraps


    Hopefully, most of our readers will agree that a Smart Fortwo is a far more suitable candidate for a 'Hello Kitty' makeover than a Ferrari 360 Modena [weep here]. Furthermore, unlike the custom Modena, the Fortwo Hello Kitty is an officially licensed product as Smart's US distributor, Penske Automotive and Sanrio, the owner of the 'Hello Kitty' brand, signed an agreement to add a series of car wrap designs featuring the popular feline to the carmaker's vehicle customization program.

    "This is the first time that Sanrio will offer a Hello Kitty car in the United States," said Janet Hsu, president of Sanrio Inc. "The modern, environmentally-friendly features of the smart fortwo combined with supercute Hello Kitty designs deliver an exciting offering that responds to the demands of our fans for special edition lifestyle products."

    The Smart Expressions program will offer buyers in the States a choice of three different full-body Hello Kitty designs, each with a selection of color schemes. In total, the company offers 22 full and partial wrap design and color combinations from which to choose.

    According to Smart, the Hello Kitty wrapped Fortwo cars will make an appearance at many Sanrio events this fall for the brand's 50th Anniversary.


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How Cute: Smart Fortwo Says Hello Kitty to U.S. Buyers with Special Wraps


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